Free ebook & course · Written for beginners in the Netherlands

Sell your designs.
Hold zero stock.

Start a print on demand business in the Netherlands without buying, storing or packing a single product. Each item is made only after a customer pays. The free No Stock Shop ebook and course take you from first idea to first sale.

  • ✓ Completely free to join
  • ✓ No upfront inventory costs
  • ✓ Suitable for beginners

Understanding print on demand

A product business where nothing is made until it is sold

Print on demand lets designers and entrepreneurs sell custom products without keeping any inventory. Each item is produced after the customer has paid, then sent directly to their address by your fulfilment partner.

  1. 01

    You create

    Prepare your artwork and list it in your own store or on a marketplace.

  2. 02

    A customer orders

    The shopper pays your retail price at checkout.

  3. 03

    Your partner prints

    The order passes automatically to a printer, who produces the item.

  4. 04

    The product ships

    It is packed and delivered under your brand, and you keep the margin.

You provide the designs and the marketing. Your print partner provides the blank products, the printing equipment, the packaging and the delivery. Because you only pay for an item once it has sold, this is one of the lowest risk ways to test a business idea online. A design that does not sell costs you nothing in unsold stock.

Print on demand also works as a marketing channel. Every product that reaches a customer carries your brand into their daily life, and the model suits social media content, email campaigns, limited editions and seasonal collections.

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Why sellers choose it

  • Low startup cost, with no bulk orders or minimum runs
  • No warehouse, no packing and no trips to the post office
  • Freedom to test many designs and niches quickly
  • Flexible enough to run beside a job, study or another business
  • Easy to grow without changing how you work
  • Sell to customers worldwide from one store

What to plan for

  • Cost per item is higher than bulk printing, so pricing needs care
  • Quality differs between suppliers, so always order samples first
  • Visibility, automation and growth are where many stores stall
  • Competition is real, so a focused niche beats a large catalogue
  • Steady and honest marketing is essential

Getting started

Launch your first store in seven practical steps

You do not need a design degree or a large budget. You need a clear niche, a handful of strong designs and a process you can repeat. This is the route most successful sellers follow.

Choose your niche first

Focused products consistently outperform generic ones. Funny T-shirts is a crowded market. Night shift nurse humour or trail running dads is a community with its own language, its own jokes and plenty of reasons to buy gifts.

Download the niche checklist →
  1. 1

    Choose a niche you understand

    Start with an audience you already know, such as a hobby, profession, pet breed, fandom or life event. Look for passionate communities, regular gifting occasions and gaps in what is currently on sale.

  2. 2

    Check demand before you design

    Review search trends, marketplace bestsellers, social media hashtags and competitor reviews. If people are already buying and asking for more variety, you have a good signal to proceed.

  3. 3

    Select products that suit your buyers

    Match each product to its audience. Mugs suit coffee lovers and teachers, desk mats suit gamers and bandanas suit dog owners. Begin with two or three products rather than thirty.

  4. 4

    Create strong designs

    Use original artwork, typography or personalised name and date layouts. You can use design tools or hire a freelancer, but make sure you hold the rights to everything you upload and avoid trademarked phrases and copied characters.

  5. 5

    Select a platform and a print partner

    Sell from your own store or through a marketplace. Look for a partner that offers product creation tools, live customer previews, dependable fulfilment in the Netherlands and nearby EU, and automatic routing to the nearest printer. Always order samples before you launch.

  6. 6

    Price for profit

    Add up product cost, postage, platform fees and payment fees, then include your margin. Test prices, bundles and free delivery thresholds instead of guessing.

  7. 7

    Launch, promote and improve

    Promote your range through social content, email, collaborations and seasonal collections. Track what sells, build on your best designs and retire the weaker ones. Plan for automation early so growth does not become a bottleneck.

Want the complete blueprint?

Request the free ebook and get access to the No Stock Shop course.

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Top 10 ways to earn

Ten print on demand ideas to consider in 2026

From popular apparel to subscription boxes, these are ten established product routes. Choose one, build depth in a single niche and expand once it is working.

01

T-shirts and hoodies

The classic starting point. Create bold, humorous or niche themed apparel for gamers, gym goers, hobbyists and anyone who loves a good slogan. Demand is high and the design possibilities are endless.

Tip Begin with one tight theme and release a small capsule collection.

02

Mugs and drinkware

Illustrated mugs for coffee lovers, teachers and pet owners sell throughout the year and peak around birthdays, Mother's Day and Christmas. The modest price point makes them an easy gift.

Tip Pair a mug with a matching tote bag or print to raise the order value.

03

Phone cases and tech accessories

Cases and skins with striking graphics or fandom themes appeal to customers who use their devices to express themselves. Phones are replaced often, which creates repeat demand.

Tip Keep track of new phone models so your range stays current.

04

Personalised home decor and art prints

Wall art, cushions and canvas prints in fashionable colours and typography sell well. Adding a name, date or location turns an ordinary product into a keepsake and supports a higher price.

Tip Offer personalisation for weddings, new homes and anniversaries.

05

Custom travel accessories

Passport holders, luggage tags and packing cubes appeal to frequent travellers and make good gifts. Destination, city and couple themed designs perform especially well before holiday seasons.

Tip Time your promotions for school holidays and summer booking peaks.

06

Pet themed merchandise

Pet owners spend generously on their animals. Custom bowls, mats and bandanas, particularly breed specific designs, reach devoted buyers who enjoy showing off their companions.

Tip Focus on one breed first. A design for Cockapoo owners will outsell one for dog lovers in general.

07

Fitness and yoga gear

Yoga mats and water bottles printed with affirmations, symbols or minimalist artwork attract health conscious customers who care about how their equipment looks and feels.

Tip Plan campaigns around New Year resolutions and the spring fitness season.

08

Gaming and desk accessories

Mouse mats and desk mats for gamers and home workers are a fast growing niche. Desk setup culture is strong online, and buyers like their workspace to reflect their personality.

Tip Share desk setup photos that show your products in real use.

09

Event and occasion merchandise

Custom favours, signs and keepsakes for weddings, baby showers and birthdays suit buyers who have a date and a budget in mind. They decide quickly and often order several items at once.

Tip Display clear delivery deadlines to build trust and encourage prompt orders.

10

Subscription boxes

Offer a monthly box of themed or exclusive designs, such as clothing, prints or a mix of both, for subscribers who enjoy a surprise. Recurring revenue is easier to forecast than occasional sales.

Tip Open with a limited number of places to test demand.

Unsure which idea suits you?

The free ebook helps you compare all ten and choose a sensible starting point.

Get the free ebook →

What you'll learn

Everything you need to go from first idea to first sale

The No Stock Shop course is a practical programme you can follow at your own pace. It sets out the exact process for building a print on demand business in 2026 and leaves out the padding.

  • How print on demand works and where the money comes from
  • How to identify profitable niches and test them with real data
  • How to produce designs that sell, even without drawing skills
  • How to compare print partners, products and platforms
  • How to set up your store and write listings that convert
  • How to price products for a healthy margin
  • How to attract visitors through social media, search and email
  • How to automate fulfilment and scale what works
Enrol for free →
Module 1

Print on demand foundations

The business model, key terms, typical costs and realistic expectations.

Module 2

Niche and product research

Find engaged audiences and choose the products that suit them best.

Module 3

Design creation

Tools, templates and workflows for professional artwork, plus the basics of copyright.

Module 4

Store setup

Connect your store to a print partner, build your listings and order samples.

Module 5

Marketing and traffic

Social content, email, collaborations and seasonal campaigns.

Module 6

Scaling and automation

Analytics, customer service, repeat purchases and growth beyond a single product.

Requirements

What you need before you begin

The barrier to entry is deliberately low. If you have the essentials below, you can get started.

A computer or tablet

Any modern laptop, desktop or tablet with a dependable internet connection is enough.

Internet access

You will browse marketplaces, use design tools and connect your store online.

No prior experience

You do not need any background in ecommerce, design or marketing. The course begins with the basics.

A creative mindset

Bring curiosity and a willingness to test ideas. The course covers free and low cost design tools.

A few hours each week

Learn at your own pace around work or study. Regular effort works better than occasional bursts.

An optional small budget

Learning is free. Extras such as product samples or a store subscription are optional and depend on the provider.

Who the course is for

  • Complete beginners looking for a realistic side income idea
  • Artists, illustrators and designers who want to sell their work
  • Small business owners adding a product range without stock risk
  • Students and parents seeking flexible projects from home
  • Content creators who want to launch their own merchandise
  • Anyone curious about ecommerce who wants to try it safely

FAQ

Frequently asked questions

Straight answers before you sign up.

Are the course and ebook really free?

Yes. The ebook and the course are free, and you do not need to enter a payment card to register. Third party tools you may choose to use later, such as print partners or store platforms, have their own pricing.

Will I definitely make money?

No one can promise that. Results depend on your niche, your designs, your marketing effort and market conditions. We teach a proven process, but the outcome depends on how you apply it. Please read our Earnings Disclaimer.

Do I need to be good at design?

No. You will learn to work with templates, typography and simple tools, and you will see when it makes sense to outsource design work.

How do I receive the ebook?

Complete the short form below and we will email a download link to the address you provide.

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